Dr. Kelli Marshall teaches a course on Seinfeld for the Media and Cinema Studies program, which was recently profiled in an article for the BBC:
http://www.bbc.com/culture/story/20150624-seinfeld-really-about-nothing

From the article:
"Kelli Marshall... teaches an entire class on Seinfeld at DePaul University in Chicago, where she also teaches Intro to Film and classes on Quentin Tarantino and Spike Lee. Her Seinfeld class tends to fill up to its 30-student maximum very quickly and has an almost unheard-of retention rate.
Students leave the class with a clearer vision of ‘90s history – Marshall provides mini-lessons to help them understand the show’s references to, say, OJ Simpson lawyer Johnnie Cochran or the lawsuit against McDonald’s for serving too-hot coffee. And, of course, they gain a greater appreciation for Seinfeld and its enduring influence throughout American culture. “We read this article that was just a list of all these terms,” says Erin Uttich, a media and cinema studies major who took the class in 2015. “Like yada yada, or double dip, or re-gift. I was like, ‘Weren’t those just things?’ [Marshall] was like, ‘No, those were things because Seinfeld made them things.’”
And that’s exactly why professors like Marshall and Tobia keep teaching Seinfeld – and, for that matter, other major works of pop culture. These works, if they’re as influential and pervasive as Seinfeld, show us why we say the things we do, do the things we do, think the things we think, like the things we like."