MCS Alumni Update: Angela Brown

Angela Brown completed her MA in Media and Cinema Studies in the Fall of 2013 and now works for Nielsen TV Ratings & Computer Research in Seattle, Washington. As a Membership Rep for the Watch side of Nielsen she manages relationships with families in the Seattle market who are participating in national television and computer viewing measurement. She is passionate about media literacy and social media and is excited to work in a role that emphasizes her interests in digital media. One day she would like to run a cinema cafe that specializes in media literacy development for urban kids and teens.

"One of the hardest parts of my job is that I can’t talk about TV shows with the Nielsen homes because I am responsible for not influencing household viewing behaviors. It is very interesting to discuss television without talking about programming and to survey how many different technologies and services people use today viewing cable, satellite, broadcast, and/or streaming TV," says Brown. 

"As a graduate student in the MCS program I studied the cultural and ideological significance of television, film, and multimedia technologies. I especially enjoyed the opportunities DePaul offered for learning production techniques in music and video. Through MCS I gained a better understanding for how to communicate with people about media at different engagement levels and I developed a better appreciation for the impact media has in our lives and in the business world. I think having a cultural studies and media studies perspective about television impacts how I approach concerns about data collection and privacy. I am able to explain to households the interests of Nielsen’s researchers and the TV industry and that makes homes feel more comfortable about their participation in market research," she says.

For more information about Nielsen Television Measurement: 
http://www.nielsen.com/us/en/nielsen-solutions/nielsen-measurement/nielsen-tv-measurement.html